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What is, and why is SEO important?

SEO stands for Search Engine Optimization. In the simplest of terms, good SEO optimizes your visibility online. This means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people. Let’s break down why SEO is so important.

How does SEO work for search engines?

Search engine optimization is the product of search engines — search engine companies develop ranking factors and use those factors to determine the most relevant content for a search. However, before a search engine can determine the most relevant content, it must crawl and index it.

  • Crawling: Search engines use crawling to discover and re-discover new and existing pages on the web. Crawlers — also known as spiders — use links to discover and re-discover content, which is why internal linking and backlinking are crucial to SEO.
  • Indexing: Search engines use indexing to store content from the web and then deliver it via search results. Indexing happens after crawling. Most pages will enter a search engine’s index, but spammy, blocked, or duplicate pages rarely get indexed.

            Once crawling and indexing happen, a search engine will analyze pages against its ranking factors, like:

  • Speed
  • Backlink profile
  • Keyword usage
  • Mobile-friendliness
  • And more

Keep in mind that search engines do not publish their ranking factors.

Based on the search engine’s analysis, your content might appear in organic search results, which means you can start bringing free and relevant traffic to your site!

What is the difference between organic search and paid search?

The difference between organic search and paid search is organic search is free and paid search is paid.

When you submit a search to a search engine, the results display paid and organic listings — paid listings will have the word “Ad” attached to them. Click on a paid listing and the advertiser will pay for that click. Click on an organic listing and the website owner will pay nothing.

While paid search is valuable and has its uses, organic search’s return on investment (ROI) makes SEO a smart investment for any business. That’s why it’s important to learn what SEO is and how SEO works because you can use that knowledge to improve your site’s search result rankings and traffic numbers.

What are the types of search engine optimization?

You can categorize SEO tactics into three buckets:

  • On-page SEO: All on-page SEO strategies happen on your website.
  • Off-page SEO: All off-page SEO strategies happen off your website.
  • Technical SEO: All technical SEO strategies happen on your website’s backend.

Both on-page, off-page, and technical SEO aim to make your site more friendly, as well as trustworthy, to users and search engines. When search engine crawlers see how friendly your website is to them and users, it increases the chances that your site will rank well for different searches.

What are the types of SEO strategies?

Every guide on how SEO works should explain the types of SEO strategies, which are:

  1. White-hat SEO: A white-hat SEO strategy uses recommended best practices and user-focused tactics to optimize your site. For example, a white-hat SEO strategy might include producing helpful content, improving page speed, and inserting keywords naturally.
  2. Black-hat SEO: A black-hat SEO strategy uses disapproved and spammy tactics to optimize your site, like purchasing backlinks, copying content from other sites, or even stuffing keywords on a page via invisible text.

If you want to make SEO work for your business long-term, invest in a white-hat SEO strategy. While black-hat SEO may deliver quick results, it will eventually result in penalties against your site, whether decreased rankings or removal from Google’s index.

Keyword research

keywords signal to search engines a page’s topic

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Link building

This one of the most talked-about SEO ranking factors

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Content

Content is a core component of SEO

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Web design and development

Content is a core component of SEO

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Page speed

faster website that delivers a better user experience

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Structured data

share information about your business,

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SEO service

How to make SEO work for you

 How can you make SEO marketing work for your business, though? And by work for you, we  help your company increase its rankings and traffic, plus its online presence.

you can Check out  these factors that determines the performance of Search Engine Optimization.